Retail in China’s Second and Third-Tier Cities: Nanchang

ZaraI am arriving in Nanchang on a night flight from Shanghai. At night, from the plane, Nanchang reminds me of a big theme park: a great spectacle of coloured lights. The banks of the Ganjiang, the river that crosses the city, are glowing with illuminations. The bridges over the Ganjiang are also lit up. The skyscrapers of Nanchang’s financial centre are framed by red and yellow lights. On the top of these buildings, the names of banks and insurance companies are flashing on and off. The plane, in the meantime, is weaving left and right in search of the landing strip.

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